Bernard Chia – CMO of Wise Friends

Bernard Chia is a digital marketing leader with over two decades of experience driving innovation and business success. As the founder of ALYKA, Perth’s premier multi-award-winning web and digital marketing agency, Bernard has pioneered work in User Experience (UX), website development, automation, and CRM systems like HubSpot.
Under his leadership, ALYKA achieved remarkable growth and earned multiple accolades, including being a three-time AFR Fast 100 Starter and a Telstra Business of the Year finalist. Bernard’s entrepreneurial spirit earned him a spot in Business News’ 40under40.
Now, as founder of Six Pack CEO, Bernard continues to empower businesses with strategic, tailored services. He also serves as President of the Australia Malaysia Business Chamber of WA, strengthening ties between Western Australia and Malaysia.
At Wise Friends, Bernard applies his digital marketing expertise to help the platform grow, ensuring it continues to deliver valuable services and connections to seniors worldwide.